The Pricing debate: balancing or maximising?

Price optimisation and value-based pricing are now firmly on the agenda in the trade show industry 

Value-based pricing, defined as setting price according to value, based on customer feedback and detailed analysis, is now used by the world’s leading organisers on a regular basis to provide exhibitors with pricing choices.

This has a material impact on profitability, however, this topic has split the industry.

To download a copy of this white paper, please provide us with your contact details by filling in the form below or find out about optimum pricing strategy. 

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