Post-pandemic B2B event subvention strategies
AMR International in partnership with the Abu Dhabi Convention & Exhibition Bureau is delighted to release a new whitepaper for MICE destinations called ‘Post-pandemic B2B event subvention strategies’.
In an increasingly competitive market, the paper calls for MICE destinations to up their game post‑pandemic, both to remain competitive and to attract events that specifically add value to their destinations.
Our insights are based on research we conducted to understand subvention and the role it can play in incentivising event recovery. This included interviewing c.50 industry experts, organisers, convention bureaus and event management companies from around the world. Download this paper to discover:
- What is subvention and how is it used?
- The current landscape
- Organiser pain-points and needs
- The impact of hybrid events and technology
- Challenges facing MICE destinations
- Evolving approaches for winning destinations
To instantly download a copy of this paper, please provide us with your contact details by filling in the form below.
For further information, please contact AMR’s Executive Chairman, Denzil Rankine.