Exhibitions 3.0: Building a North Star (Step 1)
Following the success of AMR’s Exhibitions 3.0 whitepaper, we are delighted to release a new series of related papers starting with ‘Building a North Star.’
This is the critical first step for events and exhibition organisers on the journey to transformation.
The North Star is the first of five steps in the Exhibitions 3.0 Framework. In this paper, AMR explains how the North Star is all about honing a vision for the future and setting the direction for an organisation.
Download our paper to better understand:
- The stages of a North Star
- The strategic benefits and the risks involved
- How the North Star is an effective tool for communication
More coming soon!
Separate papers on the four other steps of Exhibitions 3.0 will be released in the months ahead, these include:
- Customer Understanding
- Data and Infrastructure
- Measurement and Metrics
- Ways of Working and Organisation Structure.
To instantly download a copy of the ‘Building a North Star’ paper, please provide us with your contact details by filling in the form below.
To discuss further, please contact Florent Jarry, Partner.