North American Festivals* – Routes to Success in an Evolving Market
This is the only paper of its kind that provides in-depth analysis on the North American* festivals market. It has been developed in partnership with global strategy consultancy AMR International and US events organizer XLIVE.
It fills an important knowledge gap, as event organizers and investors have for too long lacked sufficient research and data on this complex segment. Spanning 13-pages, this free online paper:
- Clearly defines what constitutes a “festival” in the fragmented and complex North American market
- Analyzes the major trends, challenges and opportunities prevalent in today’s market
- Provides a clear breakdown of the critical success factors of a profitable festival – both for large and small event organizers
- Concludes by providing a view on the market’s outlook.
*Includes US and Canada.
To learn more see our latest media release.
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