Experiential marketing in a post-covid world
It’s no surprise that within marketing services, experiential has been hit the hardest by Covid because of its inherent reliance on in-person events. 2020 saw agencies and brands trying to figure out how to respond to such disruptive market conditions.
But for those ready to embrace change, the market looks bright. Research by AMR International shows the demand for in-person experiential events will continue.
How to prepare for lasting change and sustainable success
In this whitepaper, we explore:
- the changing market conditions – driven by digital and personalisation
- the strengthening role of agencies
- five ‘stand-out’ opportunities in the world of experiential marketing
To instantly download a copy of this whitepaper, please provide us with your contact details by filling in the form below.
To discuss further, please contact Florent Jarry, Head of AMR’s Global Events Practice.