Sectors
Software & Tech-enabled Services
Software & tech-enabled businesses form a major part of AMR’s 30+ years of strategy consulting expertise, interlinking with Workflow, Information & Decision Tools, and Media & Events.
We specialise in the software that underpins the operations of all modern businesses
e.g. Cybersecurity & IT services, enterprise resource planning (ERP), business intelligence (BI), marketing technology, financial management systems (FMS), and Governance, Risk, and compliance (GRC).
- In our Clean & Niche Industrials practice, we also support a wide range of technology-enabled services and industrial technology groups that are adding value-added software to their hardware offerings.
- Within our Workflow, Information & Decision Tools practice, we are strategic consulting experts in industry-specific software solutions. Software in this context is used to serve up information through increasingly intelligent search tools, data visualization and analytics. Software can also be used to process large datasets which drive specialist decision support tools.
- Within our Events Ecosystem & Technology practice we use our unrivalled understanding of the broad events industry to support event tech and other software businesses to shape their strategies and offerings to meet diverse needs.
Our consulting expertise
AMR is well-versed in navigating the complex and rapidly evolving software market. This includes defining use cases and understanding where applications sit within workflows and interplay with other systems. We also have extensive experience in pin-pointing the unique qualities of tech-enabled software businesses compared to competitors and alternatives. Part of this skill includes assessing the extent to which human support in those businesses is essential or can be replaced by automation or analytics over time.
Who we work with
We provide advisory services to private equity and corporate clients, who are looking to enter or grow in the software market. We work with disruptors seeking to accelerate revenue growth and also with incumbents that are looking to manage competitive threats or find ways to become disruptors themselves.
Want to know more?
For further information, please contact: Denzil Rankine, Executive Chairman, AMR International
CASE STUDIES & RELATED INFORMATION

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Meet the AMR team
AMR’s senior leadership team take very much a hands-on approach; providing strategic direction and insights across all projects.
How can we help with your strategy consulting and business needs?
What our clients say
"The AMR team did a really nice job. The power of the opportunity is clear and we have very explicit next steps; we really appreciate the work."
Playcore

"AMR provided us with the insight required to proceed with confidence. Your collaborative approach and clarity of recommendations enabled us to evolve and strengthen a shared vision with management. Thanks for the great work, always a pleasure to work with you!"
Impact Expansion

“We are very happy with the quality and depth of the work, particularly in areas that are hard to access. It is a credit to the whole AMR team.”
Elsevier

"Thank you AMR, this is great work. We really appreciate the insight you’ve provided both at the macro and micro levels. It’s exactly what we needed."
BC Partners

“Thank you for the huge amount of work you’ve done for us in such a short time. I can only imagine how much data you had to sift through and how challenging it was not to miss anything important given the scale of the goal. Truly astonishing!”
Softline Group

"We had an exceptionally successful partnership with AMR. Their report played a very important role in the success of our IPO.”
Softline Group

“AMR provided us with deep customer insight and clear guidance on the growth opportunities to pursue. This enabled us to proceed with the operation with confidence."
Jérôme Fournier Le Ray
Partner
Impact Expansion

"We were delighted to work with AMR again and to benefit from their deep insights and clear, un-caveated advice.”
James Maxfield
Partner
Tritium Partners

“Thank you very much for the report! Looks very good. Thanks to your team for all the hard work here!"
Crédit Suisse

"Congratulations to the AMR team! This is an excellent piece of work in a very short timeframe and without access to the company. It’s very helpful for us."
Partner
InfraVia Capital Partners

“We were delighted to partner with AMR who brought real expertise and depth of understanding in events. Their China team was great to work with and did a fantastic job in helping us to understand the intricacies and qualities of this investment.”
Min Li
Founding Partner, Nexus Point Capital

“This data monetization project was well worth the effort and the investment; we wouldn’t have been able to do this on our own.”
Senior Vice President
The Association of Equipment Manufacturers (AEM)

“We would never have made such a deep transformation without AMR’s analysis and recommendations."
Eric Everard
Group CEO
Easyfairs

“AMR’s analysis is fantastic work.”
Jean-Christophe Chopin
Founder & CEO
BORN

"It has really been a pleasure working with you (the AMR team). We're looking forward to working with you again on some future project."
Director Strategic Acquisitions & New Business Development
Leipziger Messe GmbH

“Thank you for your team’s great work and for the expedited timeline. We are hopeful that constructive talks continue in the near term.”
Lupa Systems (Private Equity)

“AMR have done extraordinarily good work for us. They are top in their field worldwide.”
Diego Lowenstein
CEO
Lionestone Development

"The workshop was a great experience."
Phillip Ghekiere
Partner
Dovesco

"Not only would I recommend AMR, I’m looking forward to continuing our professional relationship with them."
Jerry Howard
CEO
National Association of Home Builders (NAHB)

"AMR remains an outstanding collaboration partner we can call on.”
Group Director
Business Development & Planning
Dubai World Trade Centre

“Thank you for the excellent work, it is greatly appreciated – this has been the best support that we have ever received from a professional advisor."
Charlie McCurdy
Chief Executive, Global Exhibitions Division
Informa Markets

“We are very excited to have won this investment opportunity against other private equity competitors. Thank you AMR for producing a high-quality report. And, thanks again for the great job carried out by all of you.”
B & Capital

“The AMR strategy review report is my bible. It’s an excellent piece of work and I ask that all new hires read it upon joining.”
CEO, GL events Japan

“Thank you very much for an excellent report and for all the great work."
Reed Exhibitions

“AMR is one of our key partners. They support us in some of our M&A and business expansion initiatives. We are impressed by their knowledge base and market insight.”
Messe Munich Shanghai

"AMR's work was fantastic."
Pablo Ciano
CEO
Central and South America DHL Express

"We set high expectations, and AMR has exceeded them. We have worked with various consulting firms over the years, but AMR has provided highly differentiated value. "
Enrique Soto Ripoll
Managing Director
Feria Valencia

“AMR has supported us for years with market scoping to inform our strategy, as well as commercial due diligence to support M&A work. The output is always actionable and I’m impressed at the speed with which they get to grips with a new market.”
Simon Platt, Director, Strategy & Business Development
RELX Group

“Your work was fabulous. It was well conducted and you understood the business model very well. You handled the different parts of it efficiently, with good coordination.”
TZP Group

“AMR showed a valuable deep knowledge of the cybersecurity market; and did a great job in providing a clear understanding of our business model.”
Exclusive Group

“AMR’s thorough understanding of the IT security market, and the deep insight they developed into Exclusive Group were great assets in supporting the successful evolution of the group’s shareholding.”
Natixis Partners

“AMR’s very thorough and professional work and clear recommendations have played a pivotal role in ensuring the future growth of Hong Kong exhibitions through their recommendations on venue need.”
Michael Duck, Executive Vice President
Inform Markets in Asia (formerly UBM)

“AMR did an excellent job - we are now happy to see the result."
Stanley Chu
Chairman
Adsale

"Great job on the report. It was clear, understandable, and showed the benchmark data beautifully. Thanks for the quick turnaround and the fabulous deliverable you provided."
Mazars Oman

"Fantastic. Thank you to you and your team for your valuable time, insights and professionalism."
OmanExpo

"AMR really delivered. Furthermore, it was a really enjoyable process, working with a number of enthusiastic, open and hard-working individuals. Working with AMR on this deal gave us real insight into the digital marketing sector and what might be achievable."
Centaur Media

“Thank you to the AMR team: job well done. I’ve had very good feedback from management and the team."
Milestone

“AMR had an impressive set of credentials in this sector and they didn't disappoint. This knowledge together with rigorous inquiry enabled us to act decisively."
Inflexion Private Equity

“It was a fantastic example of deep research that had a significant impact on our business."
Diversified Communications UK

“AMR’s depth of research was excellent, they gave us the insights we were looking for."
RFE Investment Partners
