AMR International is the global leader in strategy consulting for the events and exhibitions industry. Our mission is to create value for our clients and act as a guide for transformation.
With a 30-year track record, we are the go-to strategic advisors for the world’s leading organisers, venues, service providers, event tech, and investors.
Sectors
Events Ecosystem & Technology
Never in the history of the events industry has there been so much disruption and challenge. But the future presents new, exciting opportunities for those ready to embrace change.
Organisers and venues that actively engage with customers and harness event technology (including data and analytics) can deliver better, lasting value to the communities they serve.
What we do at a glance:
AMR provides comprehensive strategy support across the events ecosystem. Our focus is on bespoke consulting support for venues, event organisers, service providers and event tech.
We cover every aspect of event and organiser strategy and transformation. We also provide pre-and post-transaction support for corporate and financial investors. We operate globally.
AMR consulting services
Thought-leaders and industry data
Organisers
Strategy support for organic growth
- Portfolio and event strategy – is showing the way for accelerated growth of a successful asset or solving the challenges of ailing assets. For ambitious exhibition organisers, our Community Catalyst concept provides useful frameworks for expansion.
- Market entry and show launch strategy – identifies, challenges, and quantifies growth opportunities and delivers a roadmap for success.
- Digital and data strategy – involves helping event organisers create and expand revenue streams through digital platforms and harness data for better outcomes.
- Performance improvement – involves identifying strategic and operational inefficiencies and developing solutions, including through our Exhibitions 2.0 set of initiatives.
- Pricing – focuses on participant value to optimise sustainable profitability.
Inorganic initiatives
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Market prioritisation and acquisition search – includes identifying and profiling the most attractive markets and acquisition targets for our clients’ long-term growth strategy using client-specific parameters.
- Commercial due diligence – provides a go/no-go answer built on assessing future target performance, evaluating synergies and challenging / reworking the business plan. We also devise integration plans to ensure sustainable value creation and minimise risk. For more, see our work in transaction support.
Our approach to solving our clients’ problems includes a blend of qualitative (e.g. Voice of Customer & market insights), quantitative (e.g. data & predictive analytics) and collaborative (e.g. workshops) methodologies, focused on providing clear, practical and pragmatic outcomes.
Venues
- Venue design considerations
AMR provides venue developers and investors with market-led analysis to support venue feasibility and design enabling stakeholders to adapt venue design and to define venue strategy for commercial success.
- Venue commercial strategy
AMR supports venue operators in (re)redesigning their commercial strategy for sustainable success.
- Economic impact assessment
AMR provides economic impact assessment for venue developers and stakeholders that sets out the full sets of economic and employment benefits of venue development on the economy.
Service providers and event tech
- Growth strategy
AMR supports event service providers and event tech firms in defining sustainable growth strategies.
- Go-to-market strategy
AMR helps service providers and event tech firms develop commercial strategies and go-to-market roadmaps.
AMR Transform
AMR’s mission in events is to act as a guide for transformation. We provide thought-leadership, publish authoritative industry data and commentary and run incisive events for senior industry leaders.
- White papers, strategic frameworks & tools
- The Organiser of the Future – sets the structure of an event organiser in response to changing customer needs.
- Exhibitions 2.0 framework and toolbox - focuses on creating customer value and strengthening business models.
- Community Catalyst – is an ambitious framework for leading organisers aspiring to move beyond exhibitions into omnichannel strategies.
- The Importance of Customer Journey analysis for exhibition success – by AMR and Messe Munich.
- Digital product development - we support organisers in the design and launch of data-led digital products and services. Our analytical tools also enable predictive approaches for impactful decision-making.
- Events for senior leadership - AMR also holds small-scale, tailored events for C-level industry executives, e.g. Transform roundtables and Corporate Development Forum.
AMR Globex
Event organisers and investors turn to AMR for the latest in global exhibitions industry research and data to help shape their growth strategies and performance improvement. Our forward-looking views and unbiased analysis are highly sought out by investors, clients, and the media.
- Unique data products
We hold an extensive database, based on 6,000+ events, that provides key performance indicators for the industry – enabling us to deliver deep levels of insight. We also regularly publish industry updates on countries and specific sectors.
- Globex - the definitive global exhibitions industry dataset
Each year AMR publishes Globex, the authoritative source of data and commentary on the industry. Globex provides domestic and global analysis of the world’s most important exhibition markets. Globex is also used by the world’s leading event organisers to plan their annual growth strategies.
- The AMR Top 20
This is the only global ranking based exclusively on exhibition organising revenue. Collated using exclusive Globex data, the AMR Top 20 enables exhibition organisers to easily see how they rank in the global events market.
- The AMR Exhibition Recovery Tracker
This interactive dashboard provides a monthly quantitative view of how face‑to‑face exhibition activity is recovering across 15 major exhibition markets by comparing it to pre‑COVID event activity.
UFI – The Global Association of the Exhibition Industry
AMR is proud to be a longstanding member of UFI. Our Executive Chairman, Denzil Rankine regularly presents at global leadership conferences including those of UFI.
For further information, please contact:
Head of AMR's Global Events Ecosystem and Technology Practice
florent.jarry@amrinternational.com
Executive Chairman
CASE STUDIES & RELATED INFORMATION
Deal update: AMR supports Nexus Point Capital on its equity partnership with GL events Greater China
Read how AMR supported this transaction with buy-side Commercial Due Diligence (CDD).
Private Equity Update: Events - returning to the 'sweet-spot' for investors
Read AMR's latest analysis, as we draw attention to five key factors underpinning this shift.
AMR helps a leading European events organiser with its five-year strategy and performance improvement
Learn how AMR used workshops powered by quantitative analysis to help Easyfairs reshape its business and improve profitability.
AMR helps a leading conference organiser transform its financial performance
Discover how AMR developed an optimum pricing strategy that significantly boosted our client's revenue streams.
How can we help with your strategy consulting and business needs?
What our clients say
“AMR provided us with deep customer insight and clear guidance on the growth opportunities to pursue. This enabled us to proceed with the operation with confidence."
Jérôme Fournier Le Ray
Partner
Impact Expansion
"We were delighted to work with AMR again and to benefit from their deep insights and clear, un-caveated advice.”
James Maxfield
Partner
Tritium Partners
“Thank you very much for the report! Looks very good. Thanks to your team for all the hard work here!"
Crédit Suisse
"Congratulations to the AMR team! This is an excellent piece of work in a very short timeframe and without access to the company. It’s very helpful for us."
Partner
InfraVia Capital Partners
“We were delighted to partner with AMR who brought real expertise and depth of understanding in events. Their China team was great to work with and did a fantastic job in helping us to understand the intricacies and qualities of this investment.”
Min Li
Founding Partner, Nexus Point Capital
“This data monetization project was well worth the effort and the investment; we wouldn’t have been able to do this on our own.”
Senior Vice President
The Association of Equipment Manufacturers (AEM)
“We would never have made such a deep transformation without AMR’s analysis and recommendations."
Eric Everard
Group CEO
Easyfairs
“AMR’s analysis is fantastic work.”
Jean-Christophe Chopin
Founder & CEO
BORN
"It has really been a pleasure working with you (the AMR team). We're looking forward to working with you again on some future project."
Director Strategic Acquisitions & New Business Development
Leipziger Messe GmbH
“Thank you for your team’s great work and for the expedited timeline. We are hopeful that constructive talks continue in the near term.”
Lupa Systems (Private Equity)
“AMR have done extraordinarily good work for us. They are top in their field worldwide.”
Diego Lowenstein
CEO
Lionestone Development
"The workshop was a great experience."
Phillip Ghekiere
Partner
Dovesco
"Not only would I recommend AMR, I’m looking forward to continuing our professional relationship with them."
Jerry Howard
CEO
National Association of Home Builders (NAHB)
"AMR remains an outstanding collaboration partner we can call on.”
Group Director
Business Development & Planning
Dubai World Trade Centre
“Thank you for the excellent work, it is greatly appreciated – this has been the best support that we have ever received from a professional advisor."
Charlie McCurdy
Chief Executive, Global Exhibitions Division
Informa Markets
“We are very excited to have won this investment opportunity against other private equity competitors. Thank you AMR for producing a high-quality report. And, thanks again for the great job carried out by all of you.”
B & Capital
“The AMR strategy review report is my bible. It’s an excellent piece of work and I ask that all new hires read it upon joining.”
CEO, GL events Japan
“Thank you very much for an excellent report and for all the great work."
Reed Exhibitions
“AMR is one of our key partners. They support us in some of our M&A and business expansion initiatives. We are impressed by their knowledge base and market insight.”
Messe Munich Shanghai
"AMR's work was fantastic."
Pablo Ciano
CEO
Central and South America DHL Express
"We set high expectations, and AMR has exceeded them. We have worked with various consulting firms over the years, but AMR has provided highly differentiated value. "
Enrique Soto Ripoll
Managing Director
Feria Valencia
“AMR has supported us for years with market scoping to inform our strategy, as well as commercial due diligence to support M&A work. The output is always actionable and I’m impressed at the speed with which they get to grips with a new market.”
Simon Platt
Director, Strategy & Business Development
RELX Group
“Your work was fabulous. It was well conducted and you understood the business model very well. You handled the different parts of it efficiently, with good coordination.”
TZP Group
“AMR showed a valuable deep knowledge of the cybersecurity market; and did a great job in providing a clear understanding of our business model.”
Exclusive Group
“AMR’s thorough understanding of the IT security market, and the deep insight they developed into Exclusive Group were great assets in supporting the successful evolution of the group’s shareholding.”
Natixis Partners
“AMR’s very thorough and professional work and clear recommendations have played a pivotal role in ensuring the future growth of Hong Kong exhibitions through their recommendations on venue need.”
Michael Duck, Executive Vice President
Inform Markets in Asia (formerly UBM)
“AMR did an excellent job - we are now happy to see the result."
Stanley Chu
Chairman
Adsale
"Great job on the report. It was clear, understandable, and showed the benchmark data beautifully. Thanks for the quick turnaround and the fabulous deliverable you provided."
Mazars Oman
"Fantastic. Thank you to you and your team for your valuable time, insights and professionalism."
OmanExpo
"AMR really delivered. Furthermore, it was a really enjoyable process, working with a number of enthusiastic, open and hard-working individuals. Working with AMR on this deal gave us real insight into the digital marketing sector and what might be achievable."
Centaur Media
“Thank you to the AMR team: job well done. I’ve had very good feedback from management and the team."
Milestone
“AMR had an impressive set of credentials in this sector and they didn't disappoint. This knowledge together with rigorous inquiry enabled us to act decisively."
Inflexion Private Equity
“It was a fantastic example of deep research that had a significant impact on our business."
Diversified Communications UK
“AMR’s depth of research was excellent, they gave us the insights we were looking for."
RFE Investment Partners
