Transform Europe date confirmed – 6th December 2017, Savoy Place

SAVE THE DATE – AMR International has now confirmed the date and location for the third in its series of ‘Transform’ leadership conferences. Transform Europe will be held on 6th December 2017 at Savoy Place, London.

Designed to help exhibition organisers tackle data and digital transformation, Transform Europe will attract C-level executives who are responsible for strategy, data and digital development from the main European exhibition organisers, venues and vendors.

Previous Transform conferences attracted senior leaders from across the event industry with representatives attending from Reed Exhibitions, UBM, Messe Frankfurt, Messe Munich, Clarion Events, Ascential, Artexis Easyfairs and Fiera Milano.

Presented by AMR International, global events strategy consultancy, Transform Europe follows the success of Transform USA in July 2017 in Washington DC.

Programme toplines have already been announced with sessions featuring leading industry experts giving a strategic view of data and digital approaches. Topics covered include: using data to drive profitability and ROI; monetising existing data and technology; how to provide a frictionless customer experience; and how to create a technologically innovative culture within organisations.

One of the feature will be a presentation from UFI – the Global Association of the Exhibition Industry, which includes announcing the new topic for UFI’s 2018 Digital Innovation Award.

Limited sponsorship opportunities remain and registration will open week commencing 11th September 2017. To find out more visit or to find out more about becoming an event sponsor contact Fiona Heakin –

About AMR International

As the world leader in strategy consulting to the events industry, AMR’s mission is to act as a guide to its transformation. With more than 25 years’ experience, AMR supports every aspect of event transformation, from group and market entry strategy, acquisition search, commercial due diligence and performance improvement through to pricing, digital strategy and data analytics. AMR has offices in London, New York, Paris and New Delhi, as well as on-the-ground experience in 40-plus countries.

For further information please contact