The International Builders’ Show (IBS) is the flagship event for the National Association of Home Builders (NAHB).
In this video, Jerry Howard, CEO of NAHB explains how AMR International helped them to assess the performance and growth opportunities for the event. This included strategic repositioning for the future.
Related links:
- Event and growth strategy: AMR advise in every aspect of event transformation
- Exhibitions 2.0: helping event organisers achieve sustainable growth
- Strategy steps for success: why events require a strategy, not just a plan
For further information contact:
Gail Appleby
Marketing Manager
gail.appleby@amrinternational.com