Easyfairs is one of the world’s leading exhibition organisers. Over many years, AMR International has enjoyed working with EasyFairs on a range of forward-looking strategy, transformation, and due diligence projects.
In this video, Eric Everard, Group CEO of Easyfairs, talks about how AMR International helped them move from an exhibitor-driven to a more visitor-driven mission statement. This led to a deep transformation that now excites its customers, exhibitors, and employees.
Eric goes on to explain how they chose AMR International because of its unique and in-depth knowledge of the events industry. In his view, “AMR has a special touch – looking forward; a futuristic view on where events are going.”
- Event and growth strategy: AMR advise in every aspect of event transformation
- Exhibitions 2.0: helping event organisers achieve sustainable growth
- Strategy steps for success: why events require a strategy, not just a plan
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