Private Equity Update: Events remain structurally attractive for long-term investors

Research by strategy consultancy AMR International indicates events will continue to provide long-term value creation opportunities for investors.

Florent Jarry, Head of AMR’s Global Events Practice says, “Events should be on the radar for discerning private equity investors, particularly those who anticipate the return of the industry and see its transformational potential. There are also opportunities for those with a short-term focus on distressed deals and special situations.”

AMR’s analysis indicates that selected distressed assets with strong fundamentals could offer great mid-term return potential for discerning investors. Opportunities include restructuring and performance improvement.

Industry snapshot
  • AMR’s Globex 2020 report states the market globally is likely to rebound to 78% of its 2019 size in 2022
  • New business models will emerge as successful operators tap into a more hybrid future
  • Events companies are beginning their transformation to embrace a variety of digital channels
  • Event tech is taking the spotlight and AMR is already supporting growth in the category

Further research from Freeman, a leading live event and brand experience company, also indicates the majority of attendees and exhibitors in the U.S. plan to return to face-to-face events in H2, 2021. The study found 85% of respondents say in-person events are irreplaceable because of their ability to drive commerce and networking that creates partnerships and innovation.

Tracking recovery movements

As part of their own independent analysis, investors are turning to the AMR Exhibition Recovery Tracker. It provides a monthly quantitative view of how face‑to‑face exhibition activity is recovering across 15 major exhibition markets by comparing it to pre‑COVID event activity.  Now available on a 12-month subscription.

Want more information?

To better understand the value creation opportunities across the events industry, please get in touch with:

Florent Jarry

About AMR International
AMR International is the world leader in strategy consulting to the events and exhibitions industry. Our mission is to create value for our clients and act as a guide for transformation. With more than 30 years’ experience, AMR supports every aspect of event transformation, from group and market entry strategy, acquisition search, commercial due diligence, and performance improvement through to pricing, digital strategy, and data analytics. AMR has offices in London, New York, Paris and New Delhi, as well as on-the-ground experience in 40 plus countries.