Transform Europe 2017

December 6, 2017

6 December 2017 – Savoy Place, London


Transform Europe 2017 was held on 6 December 2017 in central London.


Designed to help exhibition organisers tackle data and digital transformation, Transform Europe attracted C-level senior executives who are responsible for strategy, data and digital development from the main European exhibition organisers, venues and vendors. Transform Europe followed the success of Transform USA in July 2017 in Washington DC.


Delegates discovered fresh insights into the commercial benefits and competitive advantage that can be derived from implementing GDPR; how the ‘customer-first’ mantra needs to apply to data and analytics initiatives for valuable impact; the importance of fostering a culture of innovation and the need to form partnerships with tech suppliers/start-ups to forge business growth; and the customer-centric benefits of adapting blockchain technology to events.



Opening the conference, Denzil Rankine, Executive Chairman of AMR International said, “We know the expectations of attendees and exhibitors are rapidly changing. There is no time to be complacent. To stay competitive, organisers need to think more strategically, embrace new technologies and learn from other industries.


“Never has this been more important, as organisers can no longer rely so heavily on revenues from exhibition space. A long-term prediction is for space revenues to represent 60% of overall revenues (down from over 80% today) with as much as 40% from other sources including digital.”



A presentation from UFI – the Global Association of the Exhibition Industry, included announcing the new topic for UFI’s 2018 Digital Innovation Award: ‘Exhibition Industry 4.0’


Transform Europe was supported by some of the most innovative event technology suppliers including ASP, Blitz, Explori, Feathr, Grip, Gleanin, Glisser, Poken, Sherpa and VISIT.