In this paper, we explore the critical first step in AMR's Exhibitions 3.0 Framework: Building a North Star.

This new framework can help oganizers secure longevity for their brands through improved customer relationships.

This paper is based on research conducted by AMR International and the Abu Dhabi Convention & Exhibition Bureau.

This whitepaper explores a post-covid vision for ambitious exhibition organisers

This whitepaper explores how to prepare for lasting change and sustained success.

This whitepaper provides new insights for venue operators on how to differentiate and sustain their long term competitiveness.

This AMR whitepaper provides new insights into the US exhibition industry's performance and outlook.

We know that analytics is driving the success of companies in some of the most competitive industries; the time is now right for exhibitions to follow suit.

Leading event organisations have accepted that the current exhibition business model has to change. AMR looks at how organisers might go about evolving the status quo.

In this paper, AMR and Messe Munich discuss the concept of customer journey and how important this way of thinking is for effective event marketing, visitor satisfaction and ultimately, event success.

This is the only paper of its kind that provides in-depth analysis on the highly fragmented and complex North American festivals market.

This insights paper outlines the critical success factors venue operators need to stay competitive.

This whitepaper looks at capacity and capability shortages, technology automation and performance optimisation.

In this white paper, AMR has identified factors that can significantly increase – or decrease – operating profit margins.

Denzil Rankine says it’s time to challenge how an events organiser should be structured in light of changing customer needs.

With shift from print to online, this paper explores how to create a stronger value perception for both advertisers and users.

The emergence of workflow tools has significantly changed the B2B information industry; this paper looks ahead to the next major shift.

This white explores price optimisation and value-based pricing in the trade show industry.

This whitepaper should be essential reading for any event organisers or private equity investors seeking new investment opportunities.