AMR supports Lupa Systems on its investment in MCH Group

Lupa Systems and MCG Group logo as part of commercial due diligence project by AMR InternationalCongratulations to private investment company, Lupa Systems LLC on becoming an ‘anchor shareholder’ in MCH Group Ltd, an international live marketing company headquartered in Basel, Switzerland.

At an Extraordinary General Meeting held on 3 August 2020, the Board of Directors of MCH Group approved the opting-up that allows Lupa Systems to hold up to 49% of its shares, along with two capital increases totalling up to CHF 104.5 million.

AMR International supported this transaction with buy-side Commercial Due Diligence (CDD).

We looked at each of the four divisions (Platforms & Communities, Swiss Events, Live Marketing Solutions and Venues), identifying where the long-term value in the business lay, how revenues were likely to be affected by Covid-19 and assessing management’s turnaround strategy.

AMR’s unrivalled expertise in the events sector and deep knowledge of the MCH business enabled us to provide Lupa Systems with the critical insights they needed to determine the right investment strategy and how to support management.

Florent Jarry, Head of AMR’s Global Events Practice said, “While the pandemic is having a profound impact across the events industry, this deal between Lupa Systems and MCH Group demonstrates that there are real opportunities for long-term, profitable growth across the events value chain. AMR is proud to support investors in developing ambitious, long-term vision and strategies.”

For further information please contact one of AMR’s Private Equity Team:

Denzil Rankine
Executive Chairman

Florent Jarry