AMR supports Tritium Partners with investment in PublicRelay

Congratulations to private equity fund Tritium Partners on announcing its significant growth investment in PublicRelay, a leading global provider of media insights and analytics to brands and enterprises.

This investment will accelerate PublicRelay’s plans to launch new analytics and insights products along with AI applications. This will provide its clients with best-in-class predictive capabilities with speed and accuracy.

AMR International is delighted to have supported this transaction with buy-side commercial due diligence (CDD).

Our work included advising Tritium Partners and the management team on strategies to maximise the growth potential of PublicRelay. We did this by prioritizing steps to outpace competitors in core markets and identified ways to pursue opportunities in additional adjacencies.

AMR leveraged its deep sector expertise in tech-enabled services, advanced analytics, B2B information, and decision tools. We developed a deep understanding of PublicRelay’s USPs and value proposition as well as how best Tritium Partners can help to accelerate its growth through this investment.

Interacting with senior leaders in the media and PR reporting and analytics space in the US and Europe, we reviewed best-in-class practices, including product and technology solutions and applications, customer engagement and service strategies, and operational and data aggregation processes.

Min Li, Principal of AMR International said, “The transaction between Tritium Partners and PublicRelay will support the company’s vision to continue to deliver novel AI-driven technology and analytics solutions in the PR and media insights and intelligence sector. AMR is proud to support investors and management teams in developing ambitious, long-term vision and strategies.”

James Maxfield, Partner at Tritium Partners added, “We were delighted to work with AMR again and to benefit from their deep insights and clear, un-caveated advice.”

For further information, please contact one of AMR’s Private Equity Team:

Min Li
Principal
min.li@amrinternational.com

Denzil Rankine
Executive Chairman
denzil.rankine@amrinternational.com

Florent Jarry
Partner
florent.jarry@amrinternational.com