AMR supports Softline with its $1.5b IPO on London Stock Exchange

AMR provides strategic market support for Softline's IPO

Congratulations to global IT services provider, Softline, on launching its $1.5 billion initial public offering (IPO) on the London Stock Exchange.

AMR International is proud to have supported this process with strategic market support.

Softline specialises in digital transformation and cybersecurity services to customers from 50+ countries and in almost 100 cities around the world. This historic milestone will ensure Softline is well equipped to pursue continuing growth.

To support Softline, AMR provided a comprehensive review into emerging market opportunities and worked closely with many stakeholders, including the financial advisory team at Credit Suisse. Our findings were incorporated into the IPO prospectus by the Joint Global Coordinators.

Our work included a deep-dive into market dynamics and trends across Softline’s main countries. We also quantified the global IT market and Softline’s Total Addressable Market (TAM), and assessed many relevant market trends such as Cybersecurity, DX, cloud, AL/ML and RPA. Plus, we provided insights into value chain dynamics.

Min Li, Head of AMR’s IT Services & Cybersecurity Practice said, “It was a privilege to be on this journey with Softline, as we share the same passion for innovative and market leading DX and cybersecurity services.

“This is another example of AMR’s commitment to helping management teams develop strategies that create lasting value.”

For further information, please contact one of AMR’s Transaction Support Team:

Min Li
Head of AMR’s IT Services & Cybersecurity Practice
min.li@amrinternational.com

Florent Jarry
Partner
florent.jarry@amrinternational.com