AMR supports Impact Expansion for its investment in Potential Project

Congratulations to private equity fund, Impact Expansion on closing its investment in Potential Project.

Headquartered in Copenhagen, Potential Project is a global research, leadership development and consulting firm on a mission to create a more human world of work.

AMR International is delighted to have supported this transaction with market due diligence.

Our work included helping Impact Expansion and the Potential Project management team get a better understanding of how global corporations are thinking about employee mental wellbeing and performance, and identified emerging customer needs. We determined the levers that Potential Project could pull to achieve its growth ambitions.

Florent Jarry, Partner, AMR International said, “Impact Expansion’s investment in Potential Project is an exciting step towards embracing a new world of work, where people are more focused, less stressed and happier at work. AMR is proud to support investors and management teams in developing strategies that create lasting value and positive transformation.”

Jérôme Fournier Le Ray, Partner, Impact Expansion added, “AMR provided us with deep customer insight and clear guidance on the growth opportunities to pursue. This enabled us to proceed with the operation with confidence.”

For further information, please contact one of AMR’s Private Equity Team:

Florent Jarry

Denzil Rankine
Executive Chairman