VCDD undertaken for an online travel agent (Technology)

AMR examined the sustainability of an online travel agent’s price-driven business model and assessed its performance in a tough economic climate

Client and project overview

Travel Republic invited AMR International’s travel team to provide an independent review of the business and its markets for potential acquirers

Key questions

  • How attractive are Travel Republic’s addressable markets?
  • How strong is Travel Republic’s competitive position and how sustainable are its sources of competitive advantage?
  • How achievable is management’s business plan?

Highlights of AMR methodology

  • AMR provided a fully transparent analysis of the company, including a segmentation of the beach and city-break holiday markets and a detailed review of online performance metrics, combined with an extensive benchmarking exercise
  • The analysis was backed by a variety of primary and secondary research methodologies and an online survey of over 10,000 Travel Republic customers
  • AMR validated Travel Republic’s growth forecasts and confirmed its strong and improving position in the marketplace


  • Following the completion of AMR’s due diligence, and a competitive bidding process, Travel Republic was acquired by Data, a subsidiary of the Emirates Group
“AMR played a key role in the deal process. They understand the travel industry in detail and interacted well with potential investors to give them a clear view of our company and business model. A real pleasure to work with.”

Find out more about AMR’s expertise in technology.