Client and project overview
A global provider of B2B media services asked AMR to help them to better understand the benefits of their marketplace platform, which was experiencing significant declines in revenue. The client also asked AMR to analyze its viability as a standalone business in order to assess whether to turn it around or divest.
- Is the client’s marketplace an effective recruitment channel for its in-person events?
- What improvements are required to optimize the client’s marketplace?
Highlights of AMR’s methodology
AMR conducted a comprehensive interview program (spanning the client, sellers, and buyers), created an online survey of the client’s customers, performed desk research and data analysis, and hosted a workshop with client stakeholders to:
- Determine the benefit from the client’s marketplace to its core business
- Recommend a go-forward strategy for optimizing the client’s marketplace
- AMR highlighted the significant growth and upside potential for the client’s marketplace (e.g. revenue from digital channel growing at a 20% CAGR, 900k visitors to the digital channel in a year) and recommended that the client significantly increase its investment in its marketplace business
- The product was identified as a core investment opportunity. AMR recommended that the client alter the marketplace business model from an “e-directory” to a “marketplace”, which facilitates transactions between buyers and sellers, and that the client invest in functionality improvements beyond transaction capability.
Want to know more?
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