A ‘digital learning’ strategy (Information)

AMR assisted a major vocational assessment provider in developing its digital learning strategy, and in executing this via acquisition

Client and project overview

AMR assisted a major vocational education provider in developing its digital strategy in the UK, and implementing this through acquisition

Key questions

  • What is the attractiveness of the digital learning market for vocational and professional training?
  • Where is growth concentrated (for product segments and customer segments)?
  • Which digital learning strategy is the best fit with the current position of the vocational educational provider?
  • What is the feasibility of acquisition led growth ?

Highlights of AMR methodology

  • AMR defined the strategic options under consideration and identified the market segments
  • AMR carried out a market mapping and acquisition search exercise for the strategic options
  • AMR developed a clear view of the feasibility of acquisition led growth for each option, and a shortlist of nine targets


  • AMR established that certain market segments were fast growing and ripe for entry
  • AMR helped to develop a market entry strategy, and identified an attractive acquisition target
“AMR’s work was very strong. It delivered extremely well for us on actionable recommendations, which we moved on, and also on enabling us to tell a coherent story to our stakeholders.