Growth strategy: measurement & control technologies (Technology)

AMR designed the five year growth strategy for a major international manufacturer of pneumatic and fluid control technologies

Client and project overview

AMR’s client is a major international manufacturer of pneumatic and fluid control technologies. The client asked for support in assessing and revising its ambitious plan for growing the business

Key questions

  • How well positioned is the business today and what are its current capabilities?
  • Where will growth initiatives take the business and what is the gap with the five year goal?
  • What actions need to be taken to bridge the gap and where are any potential capability shortfalls?

Highlights of AMR methodology

  • Series of workshops with business units to challenge current thinking
  • Benchmarking of key competitors, including their R&D strategies
  • Targeted customer interviews to assess their needs and the capabilities of the company


  • AMR defined a step change programme and recommended additional technology investments, additional growth initiatives in emerging markets and specific M&A activities that would allow the company to reach its ambitious five year goal

“I don’t think anything could have been done better.