Commercial Due Diligence: marketing services provider (Technology)

AMR supported the acquisition of a technology-led marketing services provider through rigorous modelling and market analysis

Client and project overview

AMR was asked to conduct due diligence on a technology-led marketing services provider

Key questions

  • How should the targets addressable market be defined, and what is the headroom for growth?
  • What is the target’s exposure to traditional print marketing? What is the monetisation potential of the target’s proprietary marketing workflow software?
  • What’s the achievability of the target’s forecast to double revenues over a five-year period?

Highlights of AMR’s methodology

  • Through a complex market model, and rigorous market and competitor analysis, AMR provided the client with a clear understanding of the business

Results

    • AMR established that the target was positioned in a vast addressable market, with significant headroom for growth
    • AMR confirmed that the target’s print exposure was to channels with a healthy outlook
    • We also made strategic recommendations on steps post-acquisition to position the asset for exit, including the role of the proprietary software

“AMR gave us an excellent understanding of this complex and opaque market – we were very encouraged by the conclusions they drew.”