Commercial Due Diligence: marketing services provider (Technology)

 AMR supported the acquisition of a technology led marketing services provider through rigorous modelling and market analysis

Client and project overview

AMR was asked to conduct due diligence on a technology led marketing services provider

Key questions

  • How should the targets addressable market be defined, and what is the headroom for growth?
  • What is the target’s exposure to traditional print marketing? What is the monetisation potential of the target’s proprietary marketing workflow software?
  • What’s the achievability of the target’s forecast to double revenues over a five year period?

Highlights of AMR methodology

  • Through a complex market model, and rigorous market and competitor analysis, AMR provided the client with a clear understanding of the business


    • AMR established that the target was positioned in a vast addressable market, with significant headroom for growth

AMR confirmed that the target’s print exposure was to channels with a healthy outlook
AMR made strategic recommendations on steps post acquisition to position the asset for exit, including the role of the proprietary software

“AMR gave us an excellent understanding of this complex and opaque market – we were very encouraged by the conclusions they drew.